Or at least it is when talking about laptops. Apparently according to the code on Facebook the Acer Swift 7 is all the rage because its so sleek and thin, but I cant help but wonder what possibly makes it any more desirable than my Asus UX305FA which is feature for feature a peer to the current generation Macbook but at a hefty discount by comparison. So far Acer themselves aren’t providing pricing however other places claim it will be 1000$ this fall, which would make it almost 200$ more expensive than the Asus. More than just the price I have in the past found the Acer support to be dodgy at best, at one point it was completely impossible to locate drivers on their website for an older system and that memory has stuck with me since and generally encouraged me to avoid their products where I can. It almost seems like these companies are making computers to be a fashion accessory now as opposed to a tool by sacrificing power, battery life and features just to create a smaller package which they can charge 2x the amount for compared to a more capable laptop which may not catch the eye.